Online we engage in what tech writer and former manager at Apple and Microsoft, Linda Stone, termed “continuous partial attention” or CPA, an adaptive behaviour characterised by continually splintering one’s awareness and focus across multiple channels of online communication. To maintain connection, we follow everything, but engage with each “event” only partially. CPA is distinguished from “multi-tasking” because it is not motivated by a conscious desire for productivity but by “a desire to be a live node on the network”—a desire for connectedness suitably captured by the phrase “fear of missing out”.